Willie's road to a cleaner world.

Willie Nelson is on the road with businessman Peter Bell, truck stop owner Carl Cornelius and financier Monk White, who have all come together to promote the use of their own brand of farmer-supported, earth-friendly biodiesel fuel. The Willie Nelson Biodiesel Co. is target marketing BioWillie diesel—its own B20 blend—to truckers, the largest group of diesel consumers in the country.

For 20 years, Willie Nelson has been one of the most recognizable advocates in support of the American farmers. As founder and president of Farm Aid, Nelson has been involved in spotlighting the plight of the increasingly marginalized family farm, holding benefit concerts and raising funds to help sustain a quickly changing way of life. Now, the legendary singer has a whole new approach to promoting American farm life, marketing “farm fresh” BioWillie biodiesel fuel to truck stops, where the potential for high-volume sales to diesel-rig driving truckers is complimented with expanded markets for farmers, cleaner burning fuel for truckers, and solace for both environmentalists and proponents of U.S. energy independence.